The Mediterranean frozen food brand more than doubles its total points of distribution this Fall to over 5,000 PODs across 1775 retail doors
(Austin, Texas, October 4, 2021) – Afia, a Mediterranean food company driven by a mission to make food powerful, has announced today distribution deals with two major retailers, Publix Super Markets in The Southeast and Sprouts Farmers Market nationally. With the addition of these stores, Afia is now in the freezer section of 1775 stores nationwide. Shoppers will find a variety of Afia’s falafel line of products, including their newest Sun-dried Tomato Falafel flavor, starting early October at most retailers.
“It’s incredible to see Afia’s products carried so widely in freezer sections nationwide. Securing Publix and Sprouts will allow us to reach many new customers, especially throughout the South, Florida and the Western United States, where consumers have been requesting Afia products but they were previously difficult to find,” says Afia Founder and President Farrah Moussallati Sibai. “This signals a huge new opportunity for Afia.”
In addition to Publix and Sprouts, Afia is also sold at Amazon, Bristol Farms, Farmhouse Delivery, H-E-B, Mother’s Market, Natural Grocers, Sunbasket, Walmart and on Afiafoods.com. All of Afia’s locations can be found online.
Afia was founded by Farrah Moussallati Sibai in 2017 when she saw a need in the marketplace for convenient, wholesome Mediterranean cuisine. Farrah, who is of Syrian and British descent, was inspired to start Afia when she was getting settled in Austin, Texas after years of personal struggles and family tragedies. Not only did she personally miss the foods from home in Syria, but while volunteering with the local refugee community, she saw firsthand how important cuisine was in identity. Alongside her husband, Yassin Sibai, Farrah used the family recipe book that her mother-in-law rescued when she was fleeing Syria during their Civil War. Together, they put a modern take on Mediterranean staples, like Three Cheese Falafel and Turmeric Falafel.
2021 has been a huge expansion year for Afia, which just launched its sixth product offering, Sun-dried Tomato Falafel in August, hit $1MM in sales after only two years on the shelves with first retail partner H-E-B, and unveiled new packaging and brand identity in June. The company recently secured space to build a new manufacturing facility in Taylor, Texas, which will open in first quarter of 2022.
From launch, Afia has been committed to its mission beyond simply being a food company. In addition to regular donations to local food banks, Afia supports their local community of refugees through employment and mentorship.
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Afia, which means “to your health” in Arabic, is a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful. Founded by Farrah Moussallati Sibai, who had resettled in Texas after enduring great personal tragedy and loss in Syria, Afia’s products infuse the meals of her past with modern flavors. Using her mother-in-law's little black book of old Syrian family recipes, Moussallati Sibai began selling Afia’s signature frozen falafel and kibbeh at one farmers’ market in 2017. Afia proudly became one of H-E-B’s Supplier Diversity Supplier of the Year award recipient and a Chobani’s Incubator brand, both in 2019. Afia now offers six different Falafel SKUs at more than 1775 locations nationwide and online. Afia is dedicated to nourishing the community through more than food. Beyond regular donations to local food banks, Afia is committed to supporting their local community of refugees through employment and mentoring. For more on Afia and their mission, visit afiafoods.com or follow @afiafoods.
Lori Lefevre Wells, firstname.lastname@example.org, 917.627.0803